The operating system for global packaging solutions

Design, source and comply in one flow.

Cross-functional teams develop packaging, reduce EPR fees and move from brief to shelf faster. Powered by a native AI built specifically for packaging, by industry experts with decades of hands-on experience.

EPR

Analyze current packaging, or net new designs, to identify EPR, manufacturing and cost implications.

Design

Design new packaging concepts, redesign current, change graphics, structure, and materials. Each concept is scored on cost, EPR compliance, brand alignment and consumer appeal.

Collaborate

One seamless, integrated workspace for all team members to make quick, data-driven decisions.

Brands under pressure.

Cut operating costs. Design and innovate faster. Keep up with EPR. Brands need to do all three—without compromising their packaging.

Lower operating costs

Save on materials, sourcing and rework without compromising performance.

Faster design

Move from concept to shelf with lean teams and limited resources.

More innovation

Find the expertise and alternatives to create packaging that stands out.

Evolving regulation

Manage EPR fees and changing packaging requirements alongside the work.

Plastic packaging is a problem for everyone

Brands are under significant pressure to innovate packaging and reduce EPR liabilities, fast.

For companies

EPR fees. Brands now pay for the packaging they put on the market.

Compliance cost. $150–500K a year to manage multi-state EPR by hand.

Consumer loyalty. 90% of shoppers say they are more likely to buy from brands with sustainable packaging.

Rising costs. Materials, rules and reporting keep changing.

For consumers

Pollution. Bottles, bags and wrappers are the most common litter in oceans and waterways.

Health. Microplastics are now found in the human body and are linked to higher health risks.

Recyclability. 77% of US consumers call it very important, and plastic is seen as the least sustainable material.

The size of the problem
63%

of the world’s plastic waste comes from packaging, consumer goods and clothing

44%

of litter items in the world’s oceans and waterways are single-use bags, bottles, containers and wrappers

Sources: OECD Global Plastics Outlook (2022); Morales-Caselles et al., Nature Sustainability (2021); McKinsey Global and US Packaging Surveys (March 2025); Shorr Packaging Consumer Report (2025); Marfella et al., NEJM (2024); The Recycling Partnership (2025).

Packaging intelligence

Industry expertise.
Your advantage.

An AI tool trained by a team with decades of hands-on CPG expertise, brand- and agency-side.

Every project strengthens your model. Your knowledge stays yours.

ALWAYS
LEARNING
YOUR OWN AIEvery customer has their own IP-protected portal and shared workspace.
RECORDEvery decision is recorded for reference and informs new projects.
LEARNBuilds a knowledge base of brand, category, customer, suppliers, manufacturing specs and costs.
REPEATYour next project starts smarter.

How is PackRabbit different?

EPR tools only report. None of them provide design solutions.

What the market offers: measurement

  • EPR fee calculators
  • Compliance dashboards
  • Spec and material platforms
  • AI design tools with no cost or compliance data

PackRabbit: the design solution

  • Redesigns the pack to reduce EPR liability and cost of goods, scoring every concept on cost, EPR exposure and consumer appeal
  • One enterprise AI workspace for every packaging team
  • Fee exposure tracked from the first sketch
  • Supplier matching and cost of goods while design is underway
  • Significant cost savings and faster speed to market
One comprehensive design, analysis and supply chain innovation tool.

Faster to shelf. Lower costs. Creative that performs.

Brand

Launch on-brand, differentiated packs faster, with claims that hold up.

Faster to shelf

Design & engineering

Test concepts virtually before prototyping.

Less rework

Manufacturing & Sourcing

Match certified suppliers and see the true cost early.

On-going cost analysis

Compliance

See EPR exposure while you design, not after.

Lower EPR fees

Finance

See cost, fees and ROI before you commit.

Clear ROI

Which packaging project is costing you the most this year?

Request a demo