How it works

From brief to decision, in one flow.

Every team works on the same packaging project at the same time. All steps run in parallel, so no-one is waiting for the handoff.

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Watch the flow

Six steps. Four of them at once.

Today, packaging moves one team at a time. In PackRabbit, design, validation, sourcing and compliance happen together.

Start here
01

Brief

One clear brief from every team's input.

Run in parallel
02

Design

Graphic and structural concepts, scored.

03

Validate

Test virtually before any prototype.

04

Source

Certified suppliers matched to your spec.

05

Comply

EPR exposure tracked by market.

Always on
06

Record

Every decision, with its evidence, proactively learned from.

All steps run in parallel, so no-one is waiting for the handoff.
Step by step

What happens at each step.

01
Start here

Brief

Brand, design, engineering, sourcing, compliance and finance add their input to one clear brief. No more chasing requirements across inboxes.

  • Goals ranked: cost, EPR compliance, innovation
  • Current packaging, EPR bills, specs and brand guidelines in one place
  • Markets set up front, so fees are tracked from the start
02
Run in parallel

Design

Graphic and structural concepts are generated and scored as they go, on cost, EPR exposure and consumer appeal.

  • Front-of-pack, structure and materials explored together
  • Brand rules and claims checked as concepts develop
  • Scores visible to every team at once
03
Run in parallel

Validate

Concepts are tested virtually before any prototype exists, so weak ideas drop out early and cheaply.

  • Performance and manufacturability checks
  • Fewer physical prototype rounds
  • Engineering sees issues while design is still open
04
Run in parallel

Source

Certified suppliers are matched to your spec, and the true cost of goods shows while design is still underway.

  • Supplier matches by material, capability and region
  • Cost of goods early, not after sign-off
  • Fewer surprises at commercialization
05
Run in parallel

Comply

EPR exposure is tracked by market from the first sketch, so you design the bill down instead of paying it later.

  • Fee exposure for EU, UK and US states
  • PPWR and state EPR rules applied as you design
  • A clear compliance snapshot for every concept
06
Always on

Record

Every decision is captured with its evidence, and the platform proactively learns from it for the next project.

  • A full audit trail for every choice
  • Exports for leadership: PDF, slides, CSV
  • Your data stays yours, separate from every other client
The learning loop

Smarter the longer you use it.

Built on the first LLM built for the packaging industry. Your projects build your model, and each client's projects stay separate from every other client's.

ALWAYS
LEARNING
RUNYou run a project, with every team in one space.
RECORDEvery decision is recorded, with its evidence.
LEARNThe model learns your brand, suppliers and markets.
REPEATYour next project starts smarter.

Which packaging project is costing you the most this year?

Request a demoSee how it works